This is my no-gobbledygook summary of branding - what it is and how to do it well.
It's a deliberately short book - you can read it cover to cover in just a few hours.
If you are an entrepreneur, a CEO, an exec-team member, a marketer, a student, or just interested in how great brand reputations are built, then please give it a go.
I hope it will make you brand, not bland.
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